Much like my crazy hill-bombing days of yore, launching a new business is a lot like standing at the top of an unridden hill, with one foot on the board, and the other on the pavement. Before pushing off and initiating the descent, there’s a momentary pause before putting both feet on the board and fully committing.
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On a near daily basis, the total internet userbase is becoming increasingly easy to reach at the behavioural level. Much like the 6 degrees of Kevin Bacon meme, all it takes is a minimal data sample (100 emails) to reach millions of similar prospects. Instantly. And you can tap into this formerly pipe-dream technology in as little as
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For the past 2 years, I’ve been quietly conceptualizing & building my most ambitious project, ever. Of course, this wouldn’t be possible without help from my awesome team, Will & Nadav. (Thanks guys!) It’s called Zag. If you’re bored, you can check out our “teaser” site at Zag.ai Anyway, Zag is an ecosystem of marketing intelligence apps. More specifically,
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Every big company started out as a crappy little side project, a fledgling startup or at the very least – a flawed idea. In general, it faced the same early stage hardships that every new business endures: crickets on launch day, rollercoaster revenue, growing pains, stalled growth, & people problems. But somehow, it managed to break out
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In my last post, I talked a bit about the “good product” myth, and why convenience commands premium pricing just as easily – or perhaps even more easily – than quality or complexity. I also promised to come up with a few hypothetical app ideas for what I call the “convenience bridge” software model (simple little apps
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Today I’m going to quickly deep-dive on something that’s always fascinated me… Specifically, I’m going to focus on why some of the most notable success stories in entrepreneurship at large directly contradict the age-old ‘better mousetrap’ philosophy… by succeeding wildly in spite of their average, ho-hum products. And no, I’m not just talking about the
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Hey gang! Good heavens – it has been a while. For those who care, the preceding two blog posts (1, 2) provide somewhat of an update as to what the hell I’ve been doing for the past 3 years. So basically, if you’re my Mom, or the trying-too-hard insurance salesman who keeps sending me LinkedIn messages, see
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Are you a fan of scary roller-coasters? I’m not an avid enthusiast, but they don’t bother me. For some reason, I’ve always enjoyed the sensation of total surrender as I’m being hurtled down a track in what is essentially simulated chaos. It evokes a sort of placid calm, where I’m able to objectively immerse myself into
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As the inaugural post to kick things off with my little digital soapbox, I wanted to put forward an initial challenge, of sorts. But first – 20 seconds of house-cleaning… As some of you may know – I’ve “retired” my brand, and presence in general, in the affiliate marketing space. I’ll soon be closing the
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