Much like my crazy hill-bombing days of yore, launching a new business is a lot like standing at the top of an unridden hill, with one foot on the board, and the other on the pavement. Before pushing off and initiating the descent, there’s a momentary pause before putting both feet on the board and fully committing. And as you stand there, seemingly frozen in time, no matter how experienced...
On a near daily basis, the total internet userbase is becoming increasingly easy to reach at the behavioural level. Much like the 6 degrees of Kevin Bacon meme, all it takes is a minimal data sample (100 emails) to reach millions of similar prospects. Instantly. And you can tap into this formerly pipe-dream technology in as little as 5 minutes, and for as little as $5 a day. All you need is a...