Category: Marketing

Various thoughts on digital marketing.

The Magic Formula for 10X Growth

Every big company started out as a crappy little side project, a fledgling startup or at the very least – a flawed idea. In general, it faced the same early stage hardships that every new business endures: crickets on launch day, rollercoaster revenue, growing pains, stalled growth, & people problems. But somehow, it managed to break out

“You Just Need a Good Product…”

Today I’m going to quickly deep-dive on something that’s always fascinated me… Specifically, I’m going to focus on why some of the most notable success stories in entrepreneurship at large directly contradict the age-old ‘better mousetrap’ philosophy… by succeeding wildly in spite of their average, ho-hum products. And no, I’m not just talking about the