CategoryPhilosophy

Who Will Rule in the Age of Audience Marketing?

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On a near daily basis, the total internet userbase is becoming increasingly easy to reach at the behavioural level. Much like the 6 degrees of Kevin Bacon meme, all it takes is a minimal data sample (100 emails) to reach millions of similar prospects. Instantly. And you can tap into this formerly pipe-dream technology in as little as 5 minutes, and for as little as $5 a day. All you need is a...

We’re Heading into the Black Hole of Progress. (Buckle up…)

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Are you a fan of scary roller-coasters? I’m not an avid enthusiast, but they don’t bother me. For some reason, I’ve always enjoyed the sensation of total surrender as I’m being hurtled down a track in what is essentially simulated chaos. It evokes a sort of placid calm, where I’m able to objectively immerse myself into the experience – largely because I have a...

What’s Your “Why”?

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As the inaugural post to kick things off with my little digital soapbox, I wanted to put forward an initial challenge, of sorts. But first – 20 seconds of house-cleaning… As some of you may know – I’ve “retired” my brand, and presence in general, in the affiliate marketing space. I’ll soon be closing the doors over at TheLazyMarketer.com (though I might...