Latest stories

Zag is Almost Ready for Early Access. Here We Go…

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Much like my crazy hill-bombing days of yore, launching a new business is a lot like standing at the top of an unridden hill, with one foot on the board, and the other on the pavement. Before pushing off and initiating the descent, there’s a momentary pause before putting both feet on the board and fully committing. And as you stand there, seemingly frozen in time, no matter how experienced...

Who Will Rule in the Age of Audience Marketing?

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On a near daily basis, the total internet userbase is becoming increasingly easy to reach at the behavioural level. Much like the 6 degrees of Kevin Bacon meme, all it takes is a minimal data sample (100 emails) to reach millions of similar prospects. Instantly. And you can tap into this formerly pipe-dream technology in as little as 5 minutes, and for as little as $5 a day. All you need is a...

Meet Zag, The World’s First Growth-Hacking Platform

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For the past 2 years, I’ve been quietly conceptualizing & building  my most ambitious project, ever. Of course, this wouldn’t be possible without help from my awesome team, Will & Nadav. (Thanks guys!) It’s called Zag. If you’re bored, you can check out our “teaser” site at Zag.ai Anyway, Zag is an ecosystem of marketing intelligence apps. More...

The Magic Formula for 10X Growth

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Every big company started out as a crappy little side project, a fledgling startup or at the very least – a flawed idea. In general, it faced the same early stage hardships that every new business endures: crickets on launch day, rollercoaster revenue, growing pains, stalled growth, & people problems. But somehow, it managed to break out of the usual “failure filters” that...

Interfacing the Giants: The Recipe for Killer Apps…

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In my last post, I talked a bit about the “good product” myth, and why convenience commands premium pricing just as easily – or perhaps even more easily – than quality or complexity. I also promised to come up with a few hypothetical app ideas for what I call the “convenience bridge” software model (simple little apps largely built with mainstream platforms to...

“You Just Need a Good Product…”

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Today I’m going to quickly deep-dive on something that’s always fascinated me… Specifically, I’m going to focus on why some of the most notable success stories in entrepreneurship at large directly contradict the age-old ‘better mousetrap’ philosophy… by succeeding wildly in spite of their average, ho-hum products. And no, I’m not just talking about...

The Future of Traffic Generation? Really, Really Hot Models.

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Hey gang! Good heavens – it has been a while. For those who care, the preceding two blog posts (1, 2) provide somewhat of an update as to what the hell I’ve been doing for the past 3 years. So basically, if you’re my Mom, or the trying-too-hard insurance salesman who keeps sending me LinkedIn messages, see you back here in a few minutes.  For everyone else, let’s just dive...

We’re Heading into the Black Hole of Progress. (Buckle up…)

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Are you a fan of scary roller-coasters? I’m not an avid enthusiast, but they don’t bother me. For some reason, I’ve always enjoyed the sensation of total surrender as I’m being hurtled down a track in what is essentially simulated chaos. It evokes a sort of placid calm, where I’m able to objectively immerse myself into the experience – largely because I have a...

What’s Your “Why”?

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As the inaugural post to kick things off with my little digital soapbox, I wanted to put forward an initial challenge, of sorts. But first – 20 seconds of house-cleaning… As some of you may know – I’ve “retired” my brand, and presence in general, in the affiliate marketing space. I’ll soon be closing the doors over at TheLazyMarketer.com (though I might...